SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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31 Oct 2012

The introduction of a form of rugby to the Olympic Games could hold great potential for sponsors involved with the sport – adding to established events such as the Rugby World Cup and 6 Nations Championship, which have experienced significant revenue growth in recent years: illustrated by various tables and charts.

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31 Oct 2012

Despite it not being as popular in some countries as others, cricket presents brands with a whole host of sponsorship opportunities that can help them reach a number of key markets – with newer formats of the game helping drive this interest. This is demonstrated by data on lucrative deals including the BCCI, IPL, ECB, ICC and the sport as a whole.

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31 Oct 2012

Herbalife’s extension of its presenting partnership with MLS outfit LA Galaxy coincided with the club’s signing of global superstar David Beckham, with the player’s movements over the course of his contract influencing the overall success deal and the potential for future extensions.

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31 Oct 2012

Euro 2012 presented Ukraine and Poland with the opportunity to develop their respective sports sponsorship markets – with Poland clearly coming out on top with a significant spike in brand interest, investment and partnerships. Includes tables of top sector spends, Polish sport sponsorship value and leading brand associations with Euro 2012.

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31 Oct 2012

Away from the top tier of sport sponsorship, the Italian market is significantly declining due to the faltering economy in the country – with smaller events and clubs being hit the hardest. Includes a lit of the top 20 market sponsorships in the sport sector.

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