SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

FanCam turns the camera away from the action and towards the crowd, offering teams and sponsors a new way to engage with audiences
Article
4 Oct 2017

FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds. 

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Floyd Mayweather speaks to Conor McGregor following his victory in Las Vegas (Ethan Miller/Getty Images)
Article
30 Aug 2017

With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.

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CGF Partnerships has initially been contracted to support the delivery of the next three major Commonwealth Games cycles (Ryan Pierse/Getty Images)
Article
23 Aug 2017

A new partnership between the Commonwealth Games Federation (CGF) and the Lagardère Sports agency will overhaul the bidding process and staging of the quadrennial event. Robert Ridley reports.

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Article
22 Aug 2017

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

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Report Content
31 Oct 2012

Golf tourism has become an increasingly popular option for holidaymakers around the world, attracting millions of customers every year – with various destinations, pricing and booking methods available. Includes data on current and future demand levels, as well as tourist spending, factors and booking.

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