SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Louise Johnson believes the advertising world is undergoing a mammoth amount of change
Article
17 Jul 2017

Louise Johnson is the managing director, EMEA, of the Fuse marketing agency, part of the Omnicom media group. She tells Ben Cronin about her career in PR and sports sponsorship, and shares her strategies for managing her staff and her time.

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Maya Yoshida, Southampton's Japanese star, celebrates a goal during 2016-17 (Warren Little/Getty Images)
Article
13 Jun 2017

In this week's China sports industry round-up: why controversial tycoon Gao Jisheng's interest in purchasing Southampton is causing headaches for the Premier League; Hong Kong FA expresses interest in joining mooted Chinese Fifa World Cup bid; NBA says its looking to launch an esports league in China

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Chinese fans at the recent Fifa World Cup qualifier against Iran (Amin M. Jamali/Getty Images)
Article
6 Jun 2017

In this week's China sports industry round-up: smartphone maker Vivo announced as official smartphone sponsor of next two Fifa World Cups; Qatar's diplomatic crisis may bring China World Cup closer; NBA commissioner disappointed at lack of Chinese players

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Diego Costa has been linked with a move to the Chinese Super League (Mike Hewitt/Getty Images)
Article
1 Jun 2017

In this week's China sports industry round-up: New CSL restictions could prevent clubs from signing international stars; LeSports investors form a new body to supervise its financial affairs; Liverpool, Leicester, West Brom and Crystal Palace to play in Asia Trophy, but Milan derby now cancelled

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