SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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NFL player Odell Beckham Jr. of the New York Giants (Getty Images)
Article
15 Jun 2017

Dominic Bliss finds out how the NFLPA’s RISING 50 has been successful in identifying the NFL's most marketable idols of tomorrow.

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