SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Article
30 Jun 2015

Broadcasters, event organisers and sponsors have tried and failed to crack the sporting code in India, in an attempt to reach the country’s billion-plus cricket-mad population. We hear from the insiders who have succeeded.

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Comment
2 Aug 2013

SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.

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Report Content
31 Oct 2012

Despite being faced with a number of challenges to help boost the golf market in India, there is potential to appeal to the mass population in the country and create a greater interest in the sport – opening up a host of new development opportunities.

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Report Content
3 Nov 2011

While the Rugby World Cup represents a competition that is growing in stature, the success rate in terms of economic impact and visitors numbers tends to differ depending on the host – with European markets proving to be the most successful options.

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