SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Natwest will serve as title sponsor of Six Nations rugby in a one-year deal
Comment
15 Nov 2017

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

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D'Angelo Russell on the attack for the NBA's Brooklyn Nets (Getty Images)
Article
31 Oct 2017

In this week's China sports industry round-up: Joe Tsai buys 49% stake in Brooklyn Nets for $2.3bn; PGA Tour China has repaired its relationship with the China Golf Association; and the Australian Football League (AFL) is to return to Shanghai next year for its second regular season overseas clash.

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President Xi put an emphasis on fitness-for-all programmes (Getty Images)
Article
24 Oct 2017

In this week's China sports industry round-up: President Xi Jinping tells Party Congress that efforts to build China's sporting strength will be accelerated, questions are raised about doping claims dating back to the 1980s, and Chinese basketball has been overhauled ahead of the new season.

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