SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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9 Jul 2014

David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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20 Mar 2014

In March 2012, Power Horse announced entry into the world of endurance sport, becoming the Official Energy Drink of the Ironman European Tour. As the most recognised triathlon and endurance series worldwide, Ironman offered the best fit for Austrian energy drink manufacturer Power Horse and an ideal platform to differentiate its brand in the market.

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