SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

INCHEON, SOUTH KOREA - OCTOBER 15: Hae-Rym Kim of South Korea playing at the LPGA KEB-HanaBank Championship at Sky 72 Golf Club Ocean Course on Ocober 15, 2015 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)
Article
28 Mar 2017

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

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Comment
9 Jul 2014

David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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Report Content
20 Mar 2014

In March 2012, Power Horse announced entry into the world of endurance sport, becoming the Official Energy Drink of the Ironman European Tour. As the most recognised triathlon and endurance series worldwide, Ironman offered the best fit for Austrian energy drink manufacturer Power Horse and an ideal platform to differentiate its brand in the market.

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