SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Liverpool FC fans at the club's Premier League Asia Trophy game against Leicester City in July (Getty Images)
Article
10 Oct 2017

In this week's China sports industry round-up: Liverpool FC has drawn some unwanted criticism thanks to its sponsorship deal with Tibet Water Resources, Alibaba signs a distribution deal with the Pac-12 Conference through to 2024, and China is among nine nations to have received a one-year ban from the International Weightlifting Federation.

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The Ultimate Sports and Entertainment Apprenticeship is a once-in-a-lifetime opportunity for one aspiring sports marketer to travel the world and work at every major sports event for the next twelve months, finishing at the Olympic Games in Rio.

In this special podcast, we visited GMR's London headquarters to ask business development director Charlie Dundas what he is looking for in the Ultimate Sports Apprentice and GMR Global CEO Cameron Parsons about  what has worked well in the past. We also speak to Will Lloyd, CEO of GlobalSportsJobs in Paris to find out a recruiter's recommendation to perfecting the ideal 90 second video application. 

 

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Article
14 Jul 2015

The upper echelons of European football have continued to achieve strong revenue growth over the last few years, seemingly unaffected by the challenges faced by the wider economy. Deloitte’s Sports Business Group examines the financial performance and characteristics of Europe’s top leagues. By Austin Houlihan and Andy Shaffer, with extracts from the Deloitte Annual Review of Football Finance 2015.

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