SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Article
1 Sep 2015

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

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Article
1 Jul 2014

Kevin Roberts: Sponsors are paying the bills, so they have a right to standards of commercial behaviour and good governance from FIFA

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Article
1 Mar 2014

Kevin Roberts on whether negative press around the 2014 FIFA World Cup will make sponsors look elsewhere.

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Report Content
2 Nov 2011

Now established as a key part of any media strategy, social media has the potential to make the difference between a successful or failed campaign for consumers, sponsors and sports properties – as demonstrated by a study of FIFA World Cup and London 2012 Olympic Games sponsors’ use of the tool during recent campaigns.

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