SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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31 Oct 2012

A study from SKYPOS gave an insight into the type of people who access sports content via their mobile devices, what content they access and the reasons for doing so – as well as the effect major events such as Euro 2012 and the London 2012 Olympic Games can have on those accessing sports content via a mobile device.

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31 Oct 2012

Euro 2012 presented Ukraine and Poland with the opportunity to develop their respective sports sponsorship markets – with Poland clearly coming out on top with a significant spike in brand interest, investment and partnerships. Includes tables of top sector spends, Polish sport sponsorship value and leading brand associations with Euro 2012.

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13 Oct 2012

Technical sponsorship deals offer brands a way of demonstrating products and services to customers through partnerships with sport properties – as demonstrated by the case studies involving Warrior Sports, Continental and the UEFA European Championship.

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