SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

1 Sep 2014

Since its inception in the early 1990s, European football’s Champions League has become one of the most successful and well-known brands not just in sport, but the corporate world. We look at its journey.

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15 Nov 2013

This month’s issue of Sport Sponsorship Insider contains interviews with two of the key commercial figures in world football: Uefa marketing director Guy-Laurent Epstein and Fifa marketing director Thierry Weil.

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