SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Liverpool FC fans at the club's Premier League Asia Trophy game against Leicester City in July (Getty Images)
Article
10 Oct 2017

In this week's China sports industry round-up: Liverpool FC has drawn some unwanted criticism thanks to its sponsorship deal with Tibet Water Resources, Alibaba signs a distribution deal with the Pac-12 Conference through to 2024, and China is among nine nations to have received a one-year ban from the International Weightlifting Federation.

 Read on