SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsored Content
4 Dec 2017

The LaLiga Global Network will build on a productive first year by continuing to explore fruitful partnerships around the world, according to Oscar Mayo, LaLiga’s director of international development.

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Report Content
26 May 2017

The 'Official Partner of Play' campaign used the 'world's most playful football club' to demonstrate that domestic appliance and consumer electronics brand Beko wants the world to have more time to play.

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14 Jul 2015

The upper echelons of European football have continued to achieve strong revenue growth over the last few years, seemingly unaffected by the challenges faced by the wider economy. Deloitte’s Sports Business Group examines the financial performance and characteristics of Europe’s top leagues. By Austin Houlihan and Andy Shaffer, with extracts from the Deloitte Annual Review of Football Finance 2015.

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