SportBusiness International

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Article
11 Jan 2018

Adam Nelson sits down with Ben Morel, the NBA's managing director for Europe, the Middle East and Africa, to discuss how the basketball league is developing its fanbase - and income - overseas.

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The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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INCHEON, SOUTH KOREA - OCTOBER 15: Hae-Rym Kim of South Korea playing at the LPGA KEB-HanaBank Championship at Sky 72 Golf Club Ocean Course on Ocober 15, 2015 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)
Article
28 Mar 2017

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

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Article
1 Sep 2015

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

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