SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Report Content
1 Apr 2014

It is often thought that rights holders only seek sponsorship for the financial benefit they can derive, however sponsorship delivers far more than just revenue for a property. The best sponsorships are where a partnership is created between the sponsor and the rights holders so that they share a common objective; to create a mutually beneficial partnership.

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