SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

The Ultimate Sports and Entertainment Apprenticeship is a once-in-a-lifetime opportunity for one aspiring sports marketer to travel the world and work at every major sports event for the next twelve months, finishing at the Olympic Games in Rio.

In this special podcast, we visited GMR's London headquarters to ask business development director Charlie Dundas what he is looking for in the Ultimate Sports Apprentice and GMR Global CEO Cameron Parsons about  what has worked well in the past. We also speak to Will Lloyd, CEO of GlobalSportsJobs in Paris to find out a recruiter's recommendation to perfecting the ideal 90 second video application. 

 

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Article
1 Sep 2015

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

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