SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

DDMC’s purchase of Super Sports Media secures the media rights for the English Premier League in China for the next two seasons (Mike Hewitt/Getty Images)
Article
18 Jul 2017

In this week's China sports industry round-up: DDMC buys the owner of English Premier League rights in China for $500m, financial giant Bank of China becomes the first official partner of Beijing 2022, and Alisports unveils plans for the world's richest rugby sevens tournament in Shanghai.

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Louise Johnson believes the advertising world is undergoing a mammoth amount of change
Article
17 Jul 2017

Louise Johnson is the managing director, EMEA, of the Fuse marketing agency, part of the Omnicom media group. She tells Ben Cronin about her career in PR and sports sponsorship, and shares her strategies for managing her staff and her time.

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Ferrari fans in the grandstand during the 2017 Formula One Grand Prix of China in Shanghai (Clive Mason/Getty Images)
Article
11 Jul 2017

In this week's China sports industry round-up: Lagardère are tasked with raising Formula One's profile in China after years of neglect, President Xi's trip to G20 summit highlights strength of China's sporting relationship with Germany, and Chinese funding will boost Premier League side Everton. 

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In better times, Liu Guoliang (second left), who has been ousted as coach of the Chinese table tennis team, celebrates with his athletes after winning medals at the London 2012 Olympics (Photo by: Feng Li/Getty Images)
Article
28 Jun 2017

In this week's China sports industry round-up: government questions credit risks around Chinese firms investing in sport overseas; China's F1 grands prix marked 'provisional' in calendar; Chinese U20 football team could enter German league; and more.

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