SportBusiness International

Analysis and insight for the global sports business

Sponsorship

SAPPORO, JAPAN - 22 FEBRUARY 2017: China team players look on during a match at the 2017 Sapporo Asian Winter Games. The NHL is looking to tap into and drive interest in the sport in the country. (Photo by Matt Roberts/Getty Images)
Article
4 Apr 2017

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

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