SportBusiness International

Analysis and insight for the global sports business

Selling sponsorship

Romain Grosjean on track during practice for the Formula One Grand Prix of Singapore at Marina Bay Street Circuit (Clive Mason/Getty Images)
Article
15 Sep 2017

On the eve of the Singapore Grand Prix, the Sports Matters Asia conference in the city state provided a forum to discuss the opportunities for sport in Asia. Ben Cronin reports on the major talking points.

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Article
2 Mar 2016

Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.

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Article
1 Sep 2015

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

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Article
1 Aug 2015

Owen Evans looked at what recently re-elected president Jordi Bartomeu needs to do to improve Brand Barca in the next six years.

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Article
1 May 2014

With the FIFA World Cup only a month away, are world and European champions Spain the hottest property in town? Dermot Ledwith asks the team’s current roster of sponsors.

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