SportBusiness International

Analysis and insight for the global sports business

Media

Media

Report Content
1 Sep 2014

Data from Know the Fan – The Global Sports Media Consumption Report 2014 suggests sports and media companies are missing an opportunity to engage fans and drive revenues using internet-connected TV sets. According to the report, sports fans using internet-connected sets believe they have more control over the sport they watch, that a greater range of sport is available to them, and that the sports content available is more personalised to their tastes.

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