SportBusiness International

Analysis and insight for the global sports business

Media

Media

Article
12 Sep 2016

Prior to Channel 4’s coverage of the London 2012 Paralympic Games, broadcasters had treated the Paralympics like an add-on rather than the main event. Kevin Roberts speaks to Stephen Lyle, the channel’s commissioning editor for sport.

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Article
11 Jun 2014

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

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Article
10 Jun 2014

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.

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