SportBusiness International

Analysis and insight for the global sports business

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Media

Article
1 Aug 2015

Owen Evans spoke to Stacey Allaster, CEO of the WTA, about her $525m blueprint for how fans will watch women’s tennis over the next five years.

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Article
14 Jul 2015

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

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Report Content
29 May 2014

With so much to think about, it’s critical that planning starts early. In the most extreme cases, such as the Fifa World Cup or Olympic Games, initial discussions between stakeholders commence pretty much as soon as the previous event has taken place – four years in advance.

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