SportBusiness International

Analysis and insight for the global sports business

Media

Media

Article
14 Jul 2015

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

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Article
1 Jun 2014

Kevin Roberts looks at why this month’s FIFA World Cup marks a watershed in fans’ ability to watch sport in areas formerly considered blackspots for live coverage.

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Report Content
2 Nov 2011

Now established as a key part of any media strategy, social media has the potential to make the difference between a successful or failed campaign for consumers, sponsors and sports properties – as demonstrated by a study of FIFA World Cup and London 2012 Olympic Games sponsors’ use of the tool during recent campaigns.

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