SportBusiness International

Analysis and insight for the global sports business

Media

Article
23 May 2018

Anheuser Busch thinks the legalisation of gambling in the US might influence where it places its advertising and Visa reveals how the failure of the US team to qualify for the Fifa World Cup made it increase its digital spend. Bob Williams reports back from day one of Leaders Week in New York. 

 Read on
Article
14 Jul 2015

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

 Read on
Article
1 Jun 2014

Kevin Roberts looks at why this month’s FIFA World Cup marks a watershed in fans’ ability to watch sport in areas formerly considered blackspots for live coverage.

 Read on