Media
The Tote signs cricket sponsorship
Totesport has signed a major sponsorship deal for naming rights to English cricket’s National Cricket League (NCL).
NHL approves Thrashers sale
The NHL has approved the sale of the Atlanta Thrashers from Time Warner to the Atlanta Spirit investment group.
NFL starts new TV deal talks
NFL commissioner Paul Tagliabue has been told he is to get a new contract – and has confirmed he is set to open negotiations for a new domestic TV package.
Casino’s naked ambition
Online casino GoldenPalace.com’s unconventional use of advertising in sport raised a few eyebrows at the weekend when one of its streakers ran onto the ice during the World Figure Skating Championships in Germany.
QSi set for bumper crowds
A major sport industry exhibition in Qatar is on course to smash previous records as the countdown begins to the event, which gets underway next weekend.
FA names Euro TV partners
Sportfive has emerged as the major player after the English Football Association (FA) confirmed its new European TV partners for the 2004-5 to 2007-8 period.
Stella toasts tennis renewal
Beer brand Stella Artois has extended its sponsorship of the Stella Artois Championship in London for a further five years, in a deal worth £10m.
Image rights take centre stage
A major conference focusing on the legal minefield presented by the exploitation and protection of image rights will be staged in London in May.
Expos sign Canada deal
Major League Baseball’s Montreal Expos have signed a new TV deal in Canada.
GlobeCast teams up with Globo
Satellite services company GlobeCast has team up with Brazilian telecommunications group, Embratel, to contribute broadcast services, internet and telephony for Brazilian terrestrial broadcaster, TV Globo for this year’s Olympic Games in Athens.
LET tees up title deal
The Ladies European Tour (LET) has secured a four-year title sponsorship with Italian sportswear firm Robe di Kappa.
FIFA’s new marketing strategy
FIFA is to scrap using one marketing agency to sell future World Cup TV rights in a radical shake-up of its commercial strategy.
Darmon ‘to get 10 percent’?
Jean-Claude Darmon could end up with as much as ten percent of Sportfive as he continues negotiations with its new owners, sportbusiness.com can reveal.
Big three battle for CL
TEAM, Octagon and Sportfive are the three candidates for the new Champions League marketing contract, UEFA has confirmed.
Asian chief blasts golf plans
The Asian Tour has responded angrily to comments made by the European Tour over a new marketing partnership with Parallel Media Group.
ASA secures Nike deal
The revival of Australian soccer’s commercial fortunes continue after sportswear giant Nike confirmed a major new deal with the sport’s governing body.
YankeeNets split up
The YankeeNets has been officially disbanded after owners split the New York Yankees, New Jersey Nets and New Jersey Devils from the conglomerate.
MLB hits home run with MSN
As expected, Major League Baseball has replaced RealNetworks as its primary internet partner with Microsoft - and given the giant the job of building on some of the web's most innovative sports content.