Media

Totesport has signed a major sponsorship deal for naming rights to English cricket’s National Cricket League (NCL).

The NHL has approved the sale of the Atlanta Thrashers from Time Warner to the Atlanta Spirit investment group.

NFL commissioner Paul Tagliabue has been told he is to get a new contract – and has confirmed he is set to open negotiations for a new domestic TV package.

Online casino GoldenPalace.com’s unconventional use of advertising in sport raised a few eyebrows at the weekend when one of its streakers ran onto the ice during the World Figure Skating Championships in Germany.

A major sport industry exhibition in Qatar is on course to smash previous records as the countdown begins to the event, which gets underway next weekend.

Sportfive has emerged as the major player after the English Football Association (FA) confirmed its new European TV partners for the 2004-5 to 2007-8 period.

Beer brand Stella Artois has extended its sponsorship of the Stella Artois Championship in London for a further five years, in a deal worth £10m.

A major conference focusing on the legal minefield presented by the exploitation and protection of image rights will be staged in London in May.

Major League Baseball’s Montreal Expos have signed a new TV deal in Canada.

Satellite services company GlobeCast has team up with Brazilian telecommunications group, Embratel, to contribute broadcast services, internet and telephony for Brazilian terrestrial broadcaster, TV Globo for this year’s Olympic Games in Athens.

The Ladies European Tour (LET) has secured a four-year title sponsorship with Italian sportswear firm Robe di Kappa.

FIFA is to scrap using one marketing agency to sell future World Cup TV rights in a radical shake-up of its commercial strategy.

Jean-Claude Darmon could end up with as much as ten percent of Sportfive as he continues negotiations with its new owners, sportbusiness.com can reveal.

TEAM, Octagon and Sportfive are the three candidates for the new Champions League marketing contract, UEFA has confirmed.

The Asian Tour has responded angrily to comments made by the European Tour over a new marketing partnership with Parallel Media Group.

The revival of Australian soccer’s commercial fortunes continue after sportswear giant Nike confirmed a major new deal with the sport’s governing body.

The YankeeNets has been officially disbanded after owners split the New York Yankees, New Jersey Nets and New Jersey Devils from the conglomerate.

As expected, Major League Baseball has replaced RealNetworks as its primary internet partner with Microsoft - and given the giant the job of building on some of the web's most innovative sports content.