Media
Greek PM ‘guarantees’ Games
The prime minister of Greece has ‘guaranteed’ a safe Olympic Games in Athens – and admitted the city cannot lose ‘an hour’ in its race to complete work in time for the opening ceremony.
BTBS scores with ITV
BT Broadcast Services (BTBS), the broadcast and media solutions arm of BT, has agreed a deal with ITV Sport to transmit the UK free-to-air commercial broadcaster's Euro 2004 coverage from Portugal this summer.
Eurosport cues up snooker
World Snooker has signed a three-year TV deal with pan-European broadcaster Eurosport.
MLB starts in style
The start of Major League Baseball’s regular season sparked a massive web surge, with the league’s official website tripling its previous single-day visits record.
YES CEO quits
The CEO of the YES Network – the New York Yankees’ cable channel - has quit, and now intends to help the US presidential campaign of John Kerry.
Rangers & Shenzhen team up
Scottish soccer club Rangers has signed a three-year deal with China Super League side Shenzhen Jianlibao.
National races past FA Cup
The Grand National proved its appeal to the UK audience again at the weekend, after more than 10m viewers tuned into watch the race – easily beating the numbers tuning in for the FA Cup semi-final between Arsenal and Manchester United.
WTA recruits new legal chief
The WTA Tour has appointed a new senior executive to handle legal affairs – including TV rights and sponsorship contracts.
CPS gets RFU into M&S
A range of England Rugby branded kids clothes launches at UK High Street retailer Marks & Spencer this month after a deal was struck with Copyright Promotions Sport (CPS), the global licensing agency for the English RFU.
MLB boosts marketing team
John Brody has been appointed to senior vice president of corporate sales and marketing at Major League Baseball Properties.
TalkSport goes global
UK commercial radio station talkSPORT is to greatly increase its audience after signing a carriage deal on a digital radio platform aimed at expatriates around the world.
Inmarsat wins top award
Satellite specialist Inmarsat has scooped three top sponsorship awards for its work with the World Rally Championships.
Navigator steers EAA forward
UK sports marketing firm Navigator has signed a deal to become a major marketing partner of the European Athletic Association (EAA),
Dorfman joins new motor series
A major new global motorsport series is to be launched next year – with nations rather than individuals battling it out for glory.
Sky Bets on speedway
Sky Bet has signed a two-year deal to become the title sponsor of British Speedway’s Elite League.
Kent revamps online offering
English county cricket club Kent has launched a new-look website – giving supporters the chance to buy tickets online for the first time.
Sun rises for MLB
Major League Baseball has extended its technology alliance with Sun Microsystems for a further two years.
Sky’s the limit for Aura
UK broadcaster Sky has snapped up a 20 percent stake in online advertising experts Aura Sports.