Media

Eurosport has bolstered its tennis offering by agreeing a three-year deal to become the European media partner of the new ATP Power Horse Cup from 2013 to 2015.

ESPN has revealed that its Cricinfo website drew record figures for its coverage of the recently concluded World Twenty20 tournament in Sri Lanka.

Four industry experts explain what makes great PR in event bidding, branding, working the digital channels and sponsorship activation

Digital media company Perform has struck a deal with the USA Today Sports Media Group to provide more than 100 of the latter’s local digital platforms with online action from professional and collegiate American sports.

English Premier League club Liverpool has unveiled a commercial partnership with Turkish betting brand Misli.com as it steps up its efforts to engage the country’s consumers and enhance its global betting strategy.

Major League Baseball (MLB) has finally confirmed bumper new broadcast rights deals with Fox Sports and Turner Broadcasting System that will start in 2014 and run through to 2021.

Uefa has confirmed further details about its tie-up with CAA Eleven, which has secured a deal to distribute a new centralised package of European national team rights, and believes the new model will help football’s European governing body to replicate the success of the continent’s top leagues.

UEFA has announced that the CAA Eleven company will assume responsibility for a new centralised media rights sales process for European qualifiers to Euro 2016 and the 2018 FIFA World Cup.

Sergio Tacchini has teamed up with IMG in a multi-year agreement, as part of attempts to reinvigorate the Italian sportswear brand.

The NextGen Series, Europe’s leading club football competition for young talent, has increased its global exposure by securing a four-year multimedia rights agreement with ESPN.

The German Football League (DFL) has struck an innovative deal with digital media company Perform that will see it market and distribute live and highlights coverage of the 2012-13 1.Bundesliga season across digital platforms in Italy.

European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.

The International University Sports Federation (FISU) has signed a wide-ranging six-year partnership with Eurosport which will grant wide exposure for its events.

MediaCom Sport has become the latest agency to establish a presence in the Russian market, stating that its new office in Moscow will act as stage one of its global rollout plan.

The International Cycling Union (UCI) has undertaken a change in strategy for the marketing of the broadcast rights to its key events by signing a partnership with Infront Sports & Media.

UK pay-television broadcaster Sky Sports has bolstered its international cricket coverage by signing new deals with Cricket Australia, the Board of Control for Cricket in India (BCCI) and Cricket South Africa (CSA) – agreements which will include England’s showpiece Ashes tour to Australia in 2013-14.

The PGA of America has extended its international broadcast rights partnership with the IMG Media agency through 2016 in a deal that is set to broaden the exposure of the forthcoming Ryder Cup.

Heineken Cup organiser European Rugby Cup (ERC) has described Tuesday’s meeting in Dublin over the future of rugby union’s leading club competition as “productive”, adding that stakeholders will meet again on October 8.