Media

Features

Anheuser Busch thinks the legalisation of gambling in the US might influence where it places its advertising and Visa reveals how the failure of the US team to qualify for the Fifa World Cup made it increase its digital spend. Bob Williams reports back from day one of Leaders Week in New York. 

MLB commissioner Rob Manfred talks to SportBusiness International about the Supreme Court gambling decision, poor weather, the European push and Facebook broadcasts at the Leaders Week conference in New York

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FR

SportBusiness International spoke to Real Salt Lake's Trey Fitz-Gerald and KSL's Tanya Vea about an innovative partnership that has led to the MLS team's matches being live-streamed without them being shown on network TV.

4: Faster, Higher, Stronger: The Future of OTT

3: Clinging to the Cord: Barriers to OTT Growth

2: Audiences and Data: Not Just a Number

2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.

The next big thing in almost any market is reliably hailed “the Netflix” of whatever sector is being disrupted by its new distribution model. Th

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

NBA commissioner Adam Silver tells SportBusiness International why micro-transactions are more than a revenue stream – and why the concept will catch on

Frank Dunne talked to three experts about benchmarks for global rights strategies, how much expertise is transferable down the pyramid and how OTT can fit into future strategies. 

Frank Dunne reports on how the NBA tries to maximise its international media-rights income by approaching each market with complete flexibility.