SportBusiness International

Analysis and insight for the global sports business

Measurement and Evaluation

French President Emmanuel Macron with IOC president Thomas Bach (Robert Hradil/Getty Images)
Article
14 Aug 2017

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

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Los Angeles Mayor Eric Garcetti announces a deal with the IOC to host the 2028 Summer Olympics ( Kevork Djansezian/Getty Images)
Article
11 Aug 2017

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

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Article
30 Jun 2015

UEFA has found a way to better understand its fanbase through a market segmentation campaign. Matt Cutler reports.

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Article
1 May 2015

SportBusiness International asks Brett Yormark, CEO of NBA (National Basketball Association) franchise the Brooklyn Nets and its Barclays Center home, about criticisms around his marketing strategy for the Nets and new Barclays Center tenant the New York Islanders.

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Report Content
1 Jul 2013

Whether you are a rights holder selling or renewing sponsors, a brand looking to justify sponsorship as part of your marketing mix or an agency, Sponsorship Measurement and Evaluation is an essential resource. Through exploring 25 new real-world case study examples from a range of leading sponsors, this report will also help you for the first time measure the effectiveness of sponsorship on social media.

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Article
1 Jul 2013

Nearly all sports sponsorships now incorporate a social media element, but whilst it may generate ‘buzz’, is it possible to evaluate commercial returns? The answer is a qualified ‘yes’ according to a new sportBusiness report.

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