Marketing

Lega Serie A has unveiled a rebranding effort for the top division of Italian club football which will take effect from the 2019-20 season

FC Barcelona's plan to set up a team in the National Women's Soccer League in the United States remains in the balance

Major League Baseball has developed a series of special events connected to its first-ever games in Europe

The XFL has signed a two-year partnership with Elevate Sports Ventures to help guide and support ticket sales for the league’s eight teams ahead of its launch in February 2020.

The Canadian Premier League, Canada’s new club football competition, has agreed a four-year deal with sports data company Opta.

LaLiga North America, a joint venture between LaLiga and Relevent Sports, has officially announced the launch of a new US academy

Eurosport Events has signed a new 10-year deal to continue as the promoter of the Endurance World Championship, which is sanctioned by the International Motorcycling Federation (FIM)

Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

US media company NBCUniversal (NBCU) has today (Wednesday) joined forces with LA 2028, organising committee of the summer Olympic and Paralympic Games in Los Angeles, to establish what they claim is a…

Bundesliga clubs Eintracht Frankfurt and VfL Wolfsburg will play a friendly match in Foshan on May 24 as part of their post-season tours to China

Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.

Christchurch, New Zealand-based rugby union side Crusaders has engaged a marketing company to investigate a potential rebrand or name change in the aftermath of the attack on two mosques in the city last…

The German Football League (DFL) has opened a representative office in Beijing as it looks to further expand its presence in China

Frenkie de Jong's €75m ($85m) move from Ajax to Barcelona this summer came with the assistance of outfitter Nike. De Jong, a Dutch midfielder, is also personally sponsored by Nike.

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

The Lausanne 2020 Winter Youth Olympic Games has appointed Burson Cohn & Wolfe (BCW) to handle national and international communications