Licensing & Merchandising

Sailing
Sponsorship & Marketing

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
Gymnastics
Sponsorship & Marketing

USA Gymnastics has secured a renewal of its long-standing partnership with American Athletic, Inc
Football
Sponsorship & Marketing

Multinational entertainment company Konami has agreed a deal with Brazilian club Atlético Minerio to be its new exclusive video game partner.
Football
Licensing & Merchandising

Uefa and the Team Marketing agency have initiated a process to invite offers for rights to create branded licensed products to Uefa club competitions across various categories spanning the 2024-27 cycle
Football
Industry Moves

Charlie Boss has left UK horse racing organisation The Jockey Club to become the new chief commercial officer of English Premier League club Southampton
Rugby Union
Licensing & Merchandising

Global sports merchandising company Fanatics has extended its ecommerce and manufacturing deal with the British & Irish Lions rugby union team through to 2030
Esports
Sponsorship & Marketing

Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
US College Sport
Licensing & Merchandising

Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
Motorsport
Licensing & Merchandising

NASCAR Cup Series team Petty GMS has been rebranded Legacy Motor Club, it has been announced. Petty GMS was created in December 2021 with the takeover of Richard Petty Motorsports by GMS Racing.
Cricket
Licensing & Merchandising

Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Football
Industry Moves

The Dutch Football Association (KNVB) has recruited Ton van der Leeden as its head of licensing and merchandising
Football
Sponsorship & Marketing

Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Football
Licensing & Merchandising

NFT-based fantasy sports platform Sorare has renewed its agreement with the Eredivisie, the top division of club football in the Netherlands, until 2025
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
Multiple Sports
Industry Moves

Former Marriott president to lead sports apparel and footwear brand
Cycling
Licensing & Merchandising

Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland have appointed the UK-based Cube Partnership to manage the wholesale, licensing and retail programme
Golf
Licensing & Merchandising

The PGA Tour has named Golf+ its official virtual reality golf game in a long-term agreement
Motorsport
Sponsorship & Marketing

French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari