Licensing & Merchandising
Castore-run retail ops will revert to Newcastle after Adidas kit takeover
Premier League Newcastle United will see its retail operations – run by the incumbent kit supplier Castore since the 2021-22 season – revert back to the club when Adidas takes over the technical role nex…
Fanatics-Panini spat intensifies as NFLPA makes early change to trading card contract
The National Football League Players' Association (NFLPA) has terminated its trading card contract with Panini and brought forward its exclusive agreement with Fanatics, further straining the relationship…
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Konami retains LaLiga foothold via Barça renewal
Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga
OneFootball headcount shrinks to 250 amid further redundancies
The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
PepsiCo agrees ‘strategic partnership’ with EA Sports FC
PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.
FanCode Shop expands ICC deal to take in World Cup role
FanCode Shop, the merchandising arm of Indian digital media company FanCode, has expanded its licensing and merchandising deal with the International Cricket Council (ICC) to become the governing body’s o…
New Era launches exclusive AC Milan collection
Global headwear company New Era has announced a supplier agreement with Italian Serie A club AC Milan
Fiba and NBA 2K League strike long-term licensing tie-up
The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
Tennis-Point delivers merchandise collection for ATP
The Association of Tennis Professionals (ATP) has announced the launch of its first comprehensive collection of official apparel and equipment
Von Cranach exits, management overhauled at beleaguered OneFootball
OneFootball chief executive Lucas von Cranach and fellow members of the management have left their roles following a financially turbulent 12 months for the streaming platform and media company
MLS, Adidas launch Marvel-themed range
Major League Soccer and Adidas have announced a Marvel-themed range of MLS merchandise as part of a three-part collaboration released throughout the summer
Puma promotes Li to China GM, Bocquillon to lead Greater China ops
Puma, the German sportswear company, has promoted Shirley Li to the role of new general manager in China
League-wide LaLiga deal marks Fanatics’ first in European football
Global sports merchandising company Fanatics is to launch its first league-wide partnership in European football after today (Monday) agreeing a long-term deal with Spain's LaLiga
Former Sorare COO Spoon hired as Yahoo Sports president
US internet company Yahoo has appointed Ryan Spoon as the new president of its sports division.
Spoon comes to Yahoo Sports after working at digital collectibles and fantasy game company Sorare
Eight NFL players to embark on commercial tour in Germany, UK
The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…