Licensing & Merchandising
Washington’s NFL team officially rebranded the Commanders
NFL franchise completes extensive process for new nickname
Ohtani to grace cover of ‘MLB: The Show 22’
Angels two-way phenom makes sports video game history
Socios enters Russian market with Spartak Moscow deal
Russian football club Spartak Moscow is to launch an official fan token on the Socios.com platform through an agreement with blockchain provider Chiliz
AFA-Binance deal announcement sparks Chiliz legal claim
The Argentinian Football Association has signed up blockchain company Binance to its sponsorship portfolio, but the five-year deal has provoked claims of a breach of contract from rival blockchain provider…
Lakers, James remain atop NBA merchandise sales rankings
Los Angeles team retains popularity with fans despite on-court struggles
USL extends Select game ball partnership through 2025
The United Soccer League has extended its partnership with Danish sports equipment manufacturer Select Sports, which will remain the official game ball supplier for the USL Championship, League One, League …
IOC: No forced labour used by Beijing 2022 suppliers
The International Olympic Committee has insisted that no forced labour was used in the manufacture of its own branded products for the Beijing 2022 Winter Olympics after US authorities raised concerns…
Animoca Brands raises $358m to invest in NFTs and ‘open metaverse’
Hong Kong software developer Animoca Brands has raised $358m (€315.6m) in new funding at a valuation of more than $5bn, the company has announced.
EXCLUSIVE: Teqball founders eye future IPO on back of ‘disruptive’ model
The co-founders of teqball are targeting a future initial public offering for the sport on the back of financial growth stemming from sales of teqball tables and a “disruptive” commercial business mod…
Fanatics follows Topps acquisition with hire of IMG’s Primack
Global merchandising and sports retail company Fanatics has announced the appointment of Matthew Primack as senior vice-president of international business development
Australian Open to launch NFT range and metaverse experience
The Australian Open has 'entered the metaverse', announcing that it will create 6,776 non-fungible token (NFT) tennis balls and a virtual precinct on open-source 3D platform Decentraland
NFL to open retail store along Las Vegas Strip
League continues to grow its presence in once-shunned Nevada market
Topps brand to remain in place following Fanatics acquisition
Company calls deal a "significant pillar" in bid to become dominant digital entity
Fanatics set to buy Topps as trading card upheaval continues
Dramatic deal arrives less than five months after acquisition of MLB, MLBPA rights
Amazon to host merchandise stores for 13 LaLiga clubs
LaLiga, the organising body of the top two divisions of Spanish club football, has announced an agreement with Amazon that allows fans from outside Spain to purchase merchandise and products from clubs…
Advertising watchdog bans Arsenal’s fan token adverts
The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Angel City FC brings in Crypto.com as official cryptocurrency, NFT partner
National Women's Soccer League expansion team Angel City FC has brought in cryptocurrency exchange Crypto.com as club’s official cryptocurrency and nonfungible token (NFT) partner.