Licensing and Merchandising

The California State Assembly has passed legislation to let college athletes make money off of their name, image, or likeness

English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country's number one sports retailer and brands distribution company.

Popular streetwear brand Bape has launched a series of apparel and accessories with PC and console video game, PlayerUnknown’s Battlegrounds (PUBG).

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …

League expands its roster of betting operators with access to official data feed and marks

The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise

The NFL, which had been much more cautious than other US pro leagues monetizing legalized sports betting, takes a big step into the space with its existing data distributor

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.

Liverpool FC has applied to trademark the word ‘Liverpool’ in the context of football products and services.

MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business

The International Table Tennis Federation (ITTF) is soliciting bids for its first ever merchandising partner

Rangers has pledged to “meet any financial award” after a judge ruled that retailer Sports Direct should have been given the opportunity to submit a counter offer to a commercial agreement struck by the…

Male grooming brand Gillette has signed a multi-year global licensing partnership with Uefa centering on the Champions League, the showpiece club competition of European football’s governing body.

Sports merchandising company Fanatics has taken over the Golden State Warriors’ on-site and online retail operations in a 10-year deal. Terms of the partnership were not disclosed.

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC.

LeBron James's plans to give his No. 23 jersey to new Los Angeles Lakers teammate Anthony Davis has been postponed due to potential production and financial issues with manufacturer Nike.

European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…

The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…

Growth opportunities in the licensed sports merchandising sector lie primarily outside the US, according to Fanatics president Steve Davis.

Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.

The performance of the United States' women's team (USWNT) at the Fifa Women's World Cup this summer has delivered a significant commercial boost to the US Soccer Federation

Sportswear giant adidas has failed in an attempt to expand its three-stripe trademark in the European Union after the organisation’s general court ruled that the design was insufficiently “distinctive”. T