Licensing and Merchandising
The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…
Growth opportunities in the licensed sports merchandising sector lie primarily outside the US, according to Fanatics president Steve Davis.
Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.
The performance of the United States' women's team (USWNT) at the Fifa Women's World Cup this summer has delivered a significant commercial boost to the US Soccer Federation
Sportswear giant adidas has failed in an attempt to expand its three-stripe trademark in the European Union after the organisation’s general court ruled that the design was insufficiently “distinctive”. T
Crusaders, the Christchurch-based rugby union club, has decided to retain its name for the next Super Rugby season, but change its logo following a review conducted in the wake of the terrorist attack…
Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership
Harris Blitzer Sports & Entertainment, the parent company of the Philadelphia 76ers and New Jersey Devils, has entered into the $28bn (€25bn) global sports drink industry.
The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans
German sports equipment firm Puma has boosted its presence in Formula One by agreeing a multi-year deal with the motor-racing championship
Sandal manufacturer ISlide has entered into a three-year licensing agreement with Major League Baseball
David Beckham's Major League Soccer expansion team, Inter Miami CF, is facing yet another hurdle in its attempts to get up and running.
The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China
Formula One is set to launch a blockchain-based game after the motor-racing championship agreed a partnership with Hong Kong-based mobile games developer Animoca Brands
The European Commission (EC) has today (Monday) fined Nike more than €12.5m ($14.1
The New York Mets are offering a unique ticket package via a smartphone app. For $39 (€34) per month, customers can download the "Amazin' Mets Pass" on Apple and Android smartphones.
The Mascot Bidco Oy consortium, led by Chinese sportswear giant Anta Sports Products, has completed a deal to acquire Finland-based Amer Sports, marking a significant step into the winter sports market
Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium
Formula One has agreed a partnership with brand management company CAA-GBG Global Brand Management Group, with the venture set to focus on growing the motor racing championship’s global audience and i…
The NBA 2K League has announced a multi-year partnership with Champion athletic apparel. The outfitter will serve as the league’s official uniform partner and outfit all 21 NBA 2K League teams.
The Tampa Bay Lightning have launched a lifestyle line to accompany their new black and grey alternate jersey
Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019
The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.
Retail giant Walmart has launched a new online sports merchandise shop in partnership with Fanatics. The Walmart fan shop by Fanatics features merchandise from various sports and leagues