Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.
The arrival of Jack Hughes as the No.1 NHL Draft pick and superstar defenseman PK Subban has generated a wave of optimism around the New Jersey Devils. Bob Williams speaks to the Devil's new president Jake Reynolds about his long-term commercial plans for the franchise.
The Badminton World Federation has launched a format variation, aimed at capturing new players and viewers. Badminton World Federation Secretary-General Thomas Lund tells SportBusiness' Asia editor Kelvin Tan what's next for Air Badminton.
The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".
The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.
With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.
The IAAF has renegotiated a controversial contract with Dentsu agreed by its former president Lamine Diack. SportBusiness has seen a copy of the agreement and a letter from the IAAF's lawyer in which he describes some of the 'unusual provisions'. Ben Cronin reports.
After almost going bankrupt in 2018 following the collapse of for-profit subsidiary Rugby International Marketing (RIM), USA Rugby is pinning its hopes on being awarded the 2027 or 2031 Rugby World Cup. Bob Williams examines how the sport is growing in the States.
Bob Williams looks at the development of Major League Rugby in the US, and how the league is looking to avoid the mistakes made by previous organisations' attempts to successfully break the sport in the US market.
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
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