The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards
England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.