SportBusiness International

Analysis and insight for the global sports business

Fan XP

Rob Foldy/Getty Images
Article
8 Aug 2018

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

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Liverpool fans show their support during the Premier League Asia Trophy in July (Victor Fraile/Getty Images)
Article
20 Sep 2017

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

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