SportBusiness International

Analysis and insight for the global sports business

Fan XP

Rob Foldy/Getty Images
Article
8 Aug 2018

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

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Article
26 Apr 2018

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

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MetLife Stadium, where the Jets are using technology to enhance the fan experience (Getty Images)
Article
7 Nov 2017

In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.

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Empty seats on show as Los Angeles Chargers host the Miami Dolphins at StubHub Center in September (Getty Images)
Article
1 Nov 2017

The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.

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