SportBusiness International

Analysis and insight for the global sports business

Fan XP

Floyd Mayweather and Conor McGregor battle it out at T-Mobile Arena in August (Ethan Miller/Getty Images)
27 Sep 2017

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

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Ironman competitors prepare for 2.4 miles of swimming, 112 miles of cycling, plus a marathon run (Alex Caparros/Getty Images for Ironman)
4 Jul 2017

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

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