SportBusiness International

Analysis and insight for the global sports business

Fan XP

Fan XP

The inaugural Urban Cycling World Championships will take place from November 8-12 (Getty Images)
Article
13 Oct 2017

The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.

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The Pro Kabaddi League has seen phenomenal growth since it was founded in 2014 (Getty Images)
Article
12 Oct 2017

Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.

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FanCam turns the camera away from the action and towards the crowd, offering teams and sponsors a new way to engage with audiences
Article
4 Oct 2017

FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds. 

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