SportBusiness International

Analysis and insight for the global sports business

Fan XP

Article
13 Aug 2018

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport and entertainment and how the inclusion of residential properties on the site will see the team transition to being a real estate company. 

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Rob Foldy/Getty Images
Article
8 Aug 2018

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

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Article
26 Apr 2018

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

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