Fan Engagement

Multiple Sports
Fan Engagement

Tammy Parlour, CEO of the Women's Sport Trust, reflects on the findings of the trust's latest report into the visibility of women's sport and believes there are plenty of reasons to be positive about the sector
Multiple Sports
Fan Engagement

AI video technology company WSC Sports is providing Deutsche Telekom with new solutions to improve the reach and engagement of its sports content
NFL
Fan Engagement

Genius Sports and the National Football League have expanded their partnership in an effort to engage with international fans by launching several free-to-play games
Football
Licensing & Merchandising

The German Football Association has launched a tender for the non-fungible token licensing rights to its national teams and club competitions.
Multiple Sports
Fan Engagement

Betting data services company Genius Sports has launched a new product designed to transform how a range of partners identify, engage and retain sports fans
Football
Fan Engagement

LaLiga Tech and the Chilean Professional Football Association (ANFP) have collaborated on a new fantasy football game for Chile’s top division, the Primera Division. 
Football
Licensing & Merchandising

English Premier League club Chelsea has signed a multi-year agreement with Chinese sports trading card platform FansMall
Football
Sponsorship & Marketing

Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
Basketball
Sponsorship & Marketing

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
American Football
Licensing & Merchandising

The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams
Baseball
Licensing & Merchandising

Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Multiple Sports
Technology

UK-based sports marketing agency Six Sport has entered into a strategic partnership with sports metaverse company LootMogul to support its growth plans and speed up “the adoption of blockchain gaming b…
Multiple Sports
Technology

Digital consultant and software provider Globant has launched a new service focused on enhancing the fan experience, on the back of several high-profile deals in the sports market
Football
Media

The Bundesliga International subsidiary of the German Football League (DFL) has agreed a content deal with Indian digital media engagement platform Khel Now
Baseball
Media

Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
Wrestling
Events

World Wrestling Entertainment (WWE) announced record gate revenue and viewership for its recent Royal Rumble event in San Antonio, Texas. The event drew $7.7m (€7.1
Multiple Sports
Industry Moves

Nina Tsimpouli has left her role as director of global content marketing at the DFL Digital Sports arm of the German Football League (DFL) to become head of sports operations in the DACH region for social…
Multiple Sports
Fan Engagement

The use of personalisation in sport is set to shift up a gear in 2023, and as Sportradar Strategy Director Mike Falconer explains, technology is enabling the industry to facilitate this transformation.