Fan Engagement

Features

The Invictus Games begins in Toronto on Saturday, with more than 500 athletes from 17 nations set to compete in front of packed stands and global TV audiences. Mark Bisson finds out why the event has proved such a success for athletes, fans and commercial partners since its launch in 2014. 

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.

LaLiga, which operates Spain’s top two football divisions, is taking innovative steps in its efforts to protect the integrity of the game at home and abroad

Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style

From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.

Kevin Roberts examines some of the more exotic sporting fare on offer in one of the few summers without a major football tournament.

Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.

Kevin Roberts says that the Premier League will only see off the threat of illegal streaming if it is allowed to take a fresh look at Saturday afternoon broadcasts.

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.

Will Mann looks at the food and drink offerings at Mercedez-Benz Stadium, the new home of the Atlanta Falcons NFL American football franchise and the Atlanta United FC Major League Soccer team.

America’s Cup sailing is 164 years old and proud of its traditions, but the 90km-per-hour catamarans contesting the latest edition have added a new dimension and opened up fresh commercial opportunities for a property focused on building for a new generation without losing sight of its past. Kevin Roberts reports.

Will Mann outlines the technological innovations at Mercedes-Benz Stadium, the under-construction home of the Atlanta Falcons NFL American football franchise and the Atlanta United FC Major League Soccer team.

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.