Fan Engagement

Equestrian
Media

Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…
American Football
Data

The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement
Motorsport
Technology

IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida
Football
Stadia

Major League Soccer has unveiled a 'multi-year' agreement with Ticketmaster to replace SeatGeek as the league's official ticketing partner as the league begins its 28th season
Multiple Sports
Sponsorship & Marketing

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh
Multiple Sports
Media

Regional sports network Madison Square Garden (MSG) Networks has announced it will launch streaming service MSG+ this summer
Multiple Sports
Industry Moves

Sports agent Omar Wilkes has joined Fanatics' trading cards and collectibles division, Fanatics Collectibles, as its head of athlete relations
Motorsport
Fan Engagement

Formula 1 has launched a new content platform ahead of the 2023 season designed to bring fans closer to the drama and excitement of the motor racing championship
Ice Hockey
Fan Engagement

The National Hockey League has announced the launch of an official youth street hockey league, NHL Street, in a partnership with youth sports experience company RCX Sports
Basketball
Technology

The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
Football
Fan Engagement

Mobile carrier T-Mobile is providing Major League Soccer's MLS Season Pass on Apple TV free to its customers and Metro by T-Mobile customers under a company promotion
Basketball
Technology

The National Basketball Association has partnered with technology company Cosm in a multi-year deal that will see Cosm produce and present select NBA League Pass games using high-definition 'immersive…
Basketball
Sponsorship & Marketing

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Football
Fan Engagement

Technology and entertainment company TOCA Football has struck its first franchising deal through an agreement with Ventura Entertainment that focuses on the Mexican market
Ice Hockey
Media

The National Hockey League, domestic rights-holder ESPN and Disney Channel have created a first-ever live, animated NHL game telecast that will feature the Washington Capitals and New York Rangers on March…
Ice Hockey
Fan Engagement

The National Hockey League will have a slew of pregame sponsorship activations at the upcoming Stadium Series outdoor game between the Carolina Hurricanes and Washington Capitals in Raleigh, North Carolina,…
Tennis
Media

ATP Media, the global broadcast production and distribution arm of men’s tennis’ ATP Tour, has agreed a deal with automated highlights company WSC Sports to support its scalable content creation and dig…
Ice Hockey
Fan Engagement

The National Hockey League is taking Hockey Day community events to Czech Republic and Finland for the first time in March as the league seeks to increase global fan engagement