Fan Engagement
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sam Jones, chief executive, OverTier, global distributor of NFL Game Pass
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
Q&A: Dan Cohen, senior vice-president, Global Media Rights Consulting, Octagon
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans
Lagardère Sports to aid Socios.com’s expansion plan
Blockchain-based fan engagement platform Socios.com has built on its expansion drive by agreeing a strategic partnership with the Lagardère Sports agency.
The agreement between Socios.c
FIVB impresses in BCW’s international federations social media study
Global communications agency Burson Cohn & Wolfe has released its International Sports Federations Social Media Ranking 2019, analysing the performances of 41 Olympic sports federations across Instagram,…
PSA invests in statistical tracking and logo projection company
The Professional Squash Association (PSA) has announced it has invested in Munich-based company Fun With Balls
Persib Bandung most popular Asian football club on social media, according to study
Indonesian club Persib Bandung has been ranked 22nd in the world among football clubs for its following on social media, in a report by digital marketing agency Result
JDT wins AFC Cup Club of the Decade award
Malaysia Super League champions Johor Darul Ta'zim have won the Asian Football Confederation Cup Club of the Decade award
Mariners honor original history with new rooftop bar
Club's new Trident Deck follows growing venue trend for social gathering spaces
NBA Experience forges bold new ground for fan development
Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.
Golf industry searches for path forward amid uncertainty at merchandise show
With golf participation rates falling, M. James Ward looks at how the merchandise and equipment business is working to attract new audiences.
Understanding the Sports Data Challenge
What you need to know to survive the next decade
Seifert: AI-powered archive footage among possibilities in long-term Amazon deal
The recently-agreed tie-up between Germany’s Bundesliga and Amazon Web Services, the retail giant’s cloud computing subsidiary, could lead to archive highlights created specifically for different rights-holding bro…
Paris Saint-Germain partners with cryptocurrency CoinCasso
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
NHL puck and player tracking system to start in playoffs
The National Hockey League's highly-anticipated puck and player tracking system will be up and running in this year's Stanley Cup playoffs and fully operational league-wide next season.
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
Big3 lowers minimum age to 22 amid multitude of changes
League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3
PGA Tour unveils new pace-of-play policy to speed up action
The PGA Tour has unveiled its new pace-of-play policy, which is designed to speed up the slowest players on the United States-based professional men's golf tour