Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.
An increasing number of sports stadia are installing wireless charging in hospitality suites and communal areas to cater for the latest generation of mobile phones. Ben Cronin asks Dan Bladen, chief executive of wireless charging company Chargifi, about the technology.
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.
The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.
Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.
Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.
FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.