Fan Engagement

Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner

The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league

The International Volleyball Federation (FIVB) was the best-performing Olympic governing body on social media in 2022, according to a league table compiled by the Redtorch agency

Simon Cummins and Julie McKeen from executive search and recruitment firm Odgers Berndtson discuss one of the most in-demand senior leadership roles in sport

Chiliz, the owners of the Socios fan token and fan engagement platform, has acquired a 20-per-cent stake in sports memorabilia company MatchWornShirt

The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26

TikTok has announced its latest content agreement with the Ultimate Fighting Championship

NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans

Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…

Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…

The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement

IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida

Major League Soccer has unveiled a 'multi-year' agreement with Ticketmaster to replace SeatGeek as the league's official ticketing partner as the league begins its 28th season

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh

Regional sports network Madison Square Garden (MSG) Networks has announced it will launch streaming service MSG+ this summer