Fan Engagement
Events

Only 23.9 per cent of people in Japan support holding the Tokyo Olympics and Paralympics next year as scheduled according to a survey
Badminton
Events

The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Mixed Martial Arts
Licensing & Merchandising

Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
Motorsport
Events

Formula 1 has signed a new digital deal with Zoom Video Communications to enable the roll out of virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.
Football
Stadia

While football leagues around the world play out their seasons behind closed doors the top league in Vietnam is pulling in record crowds
Football
Fan Engagement

Inter Milan has entered into a partnership with social media network Twitter that will allow the Italian football club to monetise its premium content on the platform
Motorsport
Media

Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Football
Fan Engagement

Sportfive has strengthened its fan data capabilities by entering into a long-term partnership with Stockholm-based customer data platform provider Data Talks
Motorsport
Esports

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.
Fan Engagement

ESPN has entered into a multiyear agreement with independent artist distribution platform UnitedMasters
Football
Events

Fox Sports has announced that its broadcast coverage of the MLS Is Back Tournament in Orlando, Florida, will feature artificial crowd noise
Cricket
Events

This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
Esports
Events

The Singapore Premier League will launch its own football video game tournament, premiering on July 11
Ice Hockey
Fan Engagement

The National Hockey League is reaping the rewards of increased engagement of its international audience with a significant rise in traffic of its foreign-language digital platforms
Motorsport
Licensing & Merchandising

The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
Football
Fan Engagement

The United Soccer League will not utilize artificial crowd noise during its ESPN broadcasts when the organization returns to action this month in the wake of the global Covid-19 pandemic
Baseball
Fan Engagement

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy
Motorsport
Fan Engagement

Extreme E, the new electric off-road racing series, has announced that it is working with Velocity Experience, the live event and brand experience company co-founded by former Formula 1 driver David Coulthard,…