Fan Engagement
Ospreys appoint PumpJack Dataworks to lead data transformation
Welsh Pro14 rugby union club Ospreys has appointed PumpJack Dataworks to drive its data-based engagement and commercial programmes.
The deal follows the acquisition of 75
NBA creates betting-focused telecasts
Alternate broadcast will feature odds, expert analysis
SoFi Stadium looks to break new ground with massive videoboard
With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement
Wizards extend Japanese outreach by partnering with CGI influencer
The Washington Wizards have announced a partnership with Japanese next-generation creative company 1Sec Inc.
Enlarged NBA-Yahoo Sports deal includes new virtual reality rights
Verizon Media-owned Ryot takes over production of NBA League Pass VR
James Thompson | How can brands activate with no rugby fans in the stands?
James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
EHF continues marketing overhaul with Iqoniq deal
The European Handball Federation (EHF) is looking to develop its fan engagement strategy through a new deal with new platform Iqoniq
AFC Bournemouth names SecuTix as new ticketing partner
AFC Bournemouth has announced the appointment of SecuTix as its new ticketing technology partner
Round-Up: IPL in UAE awaiting govt nod, Indian Super League salary cap complaint, All Blacks v NRL game still alive, and more
World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA
Goodell: 2020 NFL season “will not look like other years”
Commissioner's open letter to fans details changes due to Covid-19
Green light for fans to return to baseball and football in South Korea
The South Korean government is permitting a limited number of fans back into baseball and football stadiums under new rules aimed at preventing the spread of Covid-19
NBA leverages Microsoft partnership to virtually bring fans courtside in Orlando
The National Basketball Association has unveiled a series of in-venue and broadcast initiatives for the resumption of the 2019-20 season in Orlando, Florida, which are designed to enhance the experience…
NHL unveils details of in-game presentation for quarantined Stanley Cup playoffs
The National Hockey League has unveiled a series of in-game innovations for its expanded Stanley Cup playoffs, which are being held in the Canadian markets of Toronto and Edmonton in the wake of the global…
Seattle NHL expansion team unveils Kraken nickname
The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
Washington NFL team to go temporarily without a nickname
Temporary naming to be used pending adoption of new identity
Women’s International Champions Cup to expand content platform, tournament
United States-based soccer promoters Relevent Sports Group has announced plans to develop the Women’s International Champions Cup, with additional content platforms and an expanded tournament.
Fox Sports to use virtual fans during Major League Baseball broadcasts
Fox Sports has revealed it will utilize virtual fans during its Major League Baseball broadcasts in the widespread absence of spectators at games during the rescheduled season
Borussia Dortmund to kick off virtual Asia tour with Tmall launch
German Bundesliga club Borussia Dortmund will launch an official store on Alibaba-owned Chinese ecommerce platform Tmall this Friday, ahead of the start of its virtual summer tour of Asia on Saturday