Fan Engagement
Mets owner Cohen shuts down Twitter account amid GameStop saga
Team owner seeks to distance MLB team from Wall Street stock drama
Premier League, Ronaldo and Barcelona top Mailman Red Card 2021 China report
China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
Startup FCF allows public equity investment in its teams
New indoor football league makes 3.5 per cent of each team available to fans
Round-Up: Tokyo test events in May, NRL to request vaccine priority, Osaka signs with Workday, and more
Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Manchester City launches Alipay partnership in China
English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China
Sports Innovation Lab to turn team rankings into annual franchise
European soccer clubs dominate initial list of most innovative sports teams
Seven League predicts rise in D2C engagement in Digital Trends in Sport 2021 report
Specialist digital agency Seven League has released its third annual Digital Trends in Sport report, predicting a rise in innovative viewing practices, a diversification in the ways broadcasts are offered,…
NHL puts pause on puck tracking due to performance concerns
The National Hockey League has announced that it is putting a pause on its much-anticipated puck tracking technology just six days into the 2020-21 season due to performance concerns
ATP searching for new director of social media
The ATP Tour is looking to recruit a director of social media as it continues to develop its social media channels and digital ecosystem
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
Fifa launches music initiative with Universal Music Group
Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
NBA, NHL unveil series of MLK Day activations
The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.
NFL game on Nickelodeon proves to be substantial hit
Youth-oriented TV production likely to be soon replicated
IBF eyes digital innovation with Spark Compass tie-up
The International Bowling Federation, the recently rebranded global governing body for the sport of tenpin, ninepin and para bowling, has engaged US mobile communications platform Spark Compass to revamp…
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
Leeds recruit Grabyo’s Duckmanton to head global content, digital strategy
Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.
World Rugby appoints LiveWire to social media role, adds Godson to broadcast team
LiveWire Sport, the UK-based digital content agency, has been appointed in a two-year agreement with World Rugby to lead the international rugby union governing body’s social channel management and paid m…
FCF strikes trio of technology partnerships
Start-up American football league continues dealmaking in advance of debut