Fan Engagement

The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…

The sports industry has long been aware of the aging demographic among its fan base, a concern that predates the pandemic and the subsequent surge in digital entertainment options

YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts

The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.

UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven

AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…

The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…

The Asian Football Confederation (AFC) has announced the launch of its first official mobile app

Formula 1’s licensed premium experiential venture, F1 Arcade, has announced a £30m (€34.9m/$37.5m)

World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel

LaLiga today (Monday) unveiled its first brand overhaul in 30 years, as it embarks on a new era under the title sponsorship of video game developer EA Sports

Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.

The National Basketball Association is to launch NBA Con, a fan-centred event that will debut in Las Vegas alongside the NBA Summer League

The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season

The International Volleyball Federation (FIVB) and Volleyball World have designated Polish-based technology startup VolleyStation as the official data collection software and competition management technology…