Fan Engagement
Ryder Cup seeks to boost appeal with Roc Nation tie-up
The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…
Sportfive hired to drive digital growth of Concacaf competitions
Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
White paper | How video fuels fan engagement with sport’s ‘lost generation’
The sports industry has long been aware of the aging demographic among its fan base, a concern that predates the pandemic and the subsequent surge in digital entertainment options
YES Network adds interactive baseball stats to app
YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Eleven Sports Media moves into mainland Europe with PSV deal
UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
WSC Sports makes headway in ‘hard to penetrate’ French market with Skweek deal
AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…
Eight NFL players to embark on commercial tour in Germany, UK
The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
AFC launches first mobile app
The Asian Football Confederation (AFC) has announced the launch of its first official mobile app
Norris, Sargeant among latest investors in F1 Arcade
Formula 1’s licensed premium experiential venture, F1 Arcade, has announced a £30m (€34.9m/$37.5m)
WWE returns to Twitch with channel reboot
World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel
LaLiga gets first brand overhaul in three decades
LaLiga today (Monday) unveiled its first brand overhaul in 30 years, as it embarks on a new era under the title sponsorship of video game developer EA Sports
Monaco signs up Rarecubes for digital push
Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
Saints, Falcons new additions as NFL expands Global Markets initiative
The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Blast to set first with TikTok coverage of Paris Major
Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
NBA to launch fan event NBA Con during Summer League
The National Basketball Association is to launch NBA Con, a fan-centred event that will debut in Las Vegas alongside the NBA Summer League
WNBA revamps digital platforms ahead of 27th season
The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season
FIVB, Volleyball World tap VolleyStation as data collection provider
The International Volleyball Federation (FIVB) and Volleyball World have designated Polish-based technology startup VolleyStation as the official data collection software and competition management technology…