Fan Engagement

MLB club offering a 50 per cent bonus credit for not taking refunds

The Ladies Professional Golf Association has become the latest sports organization to create a players-only esports tournament designed to fill the sports competition void amid the global Covid-19 pandemic

The Premier Lacrosse League has entered the North American sports betting landscape by agreeing a deal with sports data and technology company Genius Sports

Individual ticket sales efforts are tempered in multiple team markets due to Covid-19, and halted altogether for the New York Jets

NHL team creates series of ticket donation initiatives as several leagues move forward on refund policies

Major League Baseball's Milwaukee Brewers have announced a partnership with growing North American fantasy sports and gaming platform Monkey Knife Fight

A new poll from experiential advertising agency Momentum Worldwide found that nearly two-thirds of respondents would go to a live sporting event as soon as they resume from the Covid-19 pandemic and fans…

The National Hockey League is "unsure" if its new puck and player tracking system will be used in the Stanley Cup Playoffs and Finals should the 2019-20 season resume in the coming months, SportBusiness…

The National Hockey League has become the latest major sports organization to create a players-only esports tournament to help fill the sports competition void amid the global Covid-19 pandemic

Relevent Sports Group has partnered with LaLiga and LeBron James’s media company Uninterrupted to create a players-only esports soccer competition featuring athletes from a variety of sports.

Digital platforms Onefootball and Dugout have announced a strategic tie-up which will see the two collaborate to share and distribute video content

Louisville City FC is reconsidering the name of its National Women's Soccer League team, Proof Louisville FC

NBC Sports has picked up the United States broadcasting rights to the English Premier League's new competitive gaming tournament, the ePremier League Invitational Tournament.

The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…

Executive creating $100m campaign for Covid-19 relief

Although plans for football to resume in Italy and Germany by the end of next month are in progress, supporters could have to wait until 2021 to be allowed back in to stadiums

Major League Soccer is teaming up with domestic broadcast partner Fox Sports to create a new esports competition, which is designed to help fill the sports competition void amid the global Covid-19 pandemic

New gaming competition follows quickly developing movement across the sports industry

The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball

The National Basketball Association has announced the participants and format for the H-O-R-S-E shooting competition it is staging to help fill the sports competition void amid the ongoing Covid-19 shutdown

TUDN, the United States-based Spanish-language sports network, has teamed up with Liga MX to broadcast the Mexican top-flight league's new esports competition, the “eLiga MX by BBVA Tournament."

Arsenal Football Club has announced an agreement with cloud video editing platform Blackbird, which will see the two collaborate on a range of short-form digital content

Major League Soccer's Vancouver Whitecaps have made a move to extend their global reach by debuting a series of new Twitter accounts in multiple different languages

The National Hockey League is creating two new fan-engagement initiatives in a bid to stay active and keep supporters engaged amid the sports shutdown caused by the global Covid-19 pandemic