Fan Engagement

The National Football League has continued its embrace of legalized sports betting by naming DraftKings as the league's first official daily fantasy partner

Football’s German Bundesliga has delivered 5G mobile communications technology during a match for the first time, with VfL Wolfsburg’s Volkswagen Arena becoming the first stadium to trial the coverage.

Major League Soccer has lifted its ban on supporters' use of the Iron Front symbol at its games for the remainder of the 2019 season following a furious fan backlash

New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data

Spanish LaLiga football club Barcelona has said it will become the first partner for social media platform Facebook’s new Fan Subscription service.

The Italian football league, Serie A, is looking at running promotional activity, potentially including a Super Cup game, in India to capitalise on burgeoning interest in the sport

RFID bracelets worn by fans at the event allow for real-time monitoring of traffic patterns, food supplies

The European Tour has revealed a new logo and launched a new website and app as it attempts to broaden its appeal to fans and commercial partners

The Arizona Coyotes have made immediate moves to engage with and further its Hispanic fanbase by debuting Spanish-language social media accounts on Instagram, Twitter, and Facebook.

Baseball club adds mobile-based, skip-the-line food and beverage service in advance of wider 2020 rollout

The changing media landscape may lead to significant drops in media-rights income for unprepared sports rights-holders, Javier Tebas, president of Spanish football's LaLiga, has warned

Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…

Baseball replaces legacy system that was part of BAMTech sale to Disney

Affiliated minors top 40 million in attendance for 15th straight year

The revamped XFL will introduce premium seating on the sidelines of its games, Elevate Sports Ventures chief executive Al Guido has revealed

Capital One Arena, the home arena of the National Hockey League's Washington Capitals and National Basketball Association's Washington Wizards, expects to generate a million additional visitors per year …

Baseball's recent run of dealmaking in legal wagering space extends to chance-based lottery games

The National Football League has entered into a partnership with message board platform Reddit, which will include exclusive 'Ask Me Anything' (AMA) discussions with NFL personalities as part of a broader …

The National Hockey League is confident its new puck and player tracking system will be ready for the 2019-20 post-season despite dropping Jogmo World Corp as its primary technology partner

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has confirmed it will trial the use of snow machines as the latest means to address concerns over the high heat levels expected…

In an attempt to grow its fanbase and reach non-core fans, Nascar is helping to create a new multicam situation comedy series on streaming service Netflix, which will be released in 2020

Tokyo-based firm to aid league with immersive Ultra Reality Viewing video technology, sponsor MLB Network's Ballpark Cam

The Minnesota Vikings have hired digital agency Seven League to run bespoke Instagram, Facebook and Twitter channels for the NFL team in the United Kingdom and Germany for the forthcoming season.

New research carried out by YouGov and financial services company Barclays has found a surge in interest in women’s football after this year’s Fifa Women’s World Cup. A