New shop will be part of larger relocation and consolidation of league headquarters
For the first time in 40 years, Iranian women have attended a home men's national football team match
The National Football League's Indianapolis Colts are partnering with daily fantasy sports company FanDuel for the remainder of the 2019-20 season.
The National Hockey League has expanded its 20-year partnership with real-time scoring system provider SportsMEDIA Technology (SMT), which will now also become the league's puck and player tracking partner.
The National Hockey League's Philadelphia Flyers have unveiled two innovative fan engagement experiences at the Wells Fargo Center as part of the facility's $265m (€241m) renovation project.
The summer arrival of Kawhi Leonard and Paul George at the Los Angeles Clippers, and the teaming up of Anthony Davis with LeBron James at cross-town rivals Los Angeles Lakers, has directly led to the National…
The revamped XFL is banking on affordable ticket prices to attract fans to its games and ensure that the spring-season American football league has long-term success
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Japan's heroic win over Samoa on Saturday at the 2019 Rugby World Cup recorded the country's biggest-ever single-market broadcast audience. The game earned a local record peak TV audience of 46
The National Hockey League is continuing its strategy to increase its European fanbase and revenue streams by scheduling more than 50 games in primetime for the continent for the second straight season
A sportsbook is coming to a US professional sports venue for the first time following the completion of a dramatic new deal between betting company William Hill US and Monumental Sports & Entertainment,…
Vivint Smart Home Arena, the home of the National Basketball Association's Utah Jazz, has become the latest sports stadium in the United States to make a move towards cashless payments
New league postseason promotional campaign blends current and archival game footage
Audience gains on TV, digital platforms contrasts with ongoing attendance decline
New York Yankees' star outfielder continues to have most popular MLB player jersey with fans
Baseball's ongoing decline at the turnstiles continues as league falls for sixth time in last seven years. Variety of factors includes spate of rebuilding clubs
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
The National Basketball Association's developmental G League will experiment with a new free throw rule this season
National Football League owners are reportedly pushing for an expanded 17-game regular season as part of a new Collective Bargaining Agreement.
The Washington Wizards are looking to leverage the arrival of Japanese draft pick Rui Hachimura by hiring the franchise's first Japanese digital correspondent, who will spearhead the National Basketball …
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
The National Hockey League has partnered with athlete marketing platform Opendorse to help its players build their brands and increase fan engagement on social media.
The National Football League has continued its embrace of legalized sports betting by naming DraftKings as the league's first official daily fantasy partner
Football’s German Bundesliga has delivered 5G mobile communications technology during a match for the first time, with VfL Wolfsburg’s Volkswagen Arena becoming the first stadium to trial the coverage.