Fan Engagement

Singapore-based mixed martial arts promoter One Championship has partnered with Indonesia’s largest online community and forum, Kaskus.

Incidents of inappropriate conduct seen during deployment of virtual fans

Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement

The Chinese Super League has allowed a limited number of spectators to attend a game for the first time since the Covid-19 pandemic began

The NRL is in talks with the New South Wales government on easing Covid-19 constraints and allowing 50,000 fans in the stadium to watch October’s grand final in Sydney, up from the current 10,000-fan c…

The Pro League, the administrator of the top two football divisions in Belgium, has announced a partnership with Netherlands-based digital and social media agency 433

K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region

The National Football League's Kansas City Chiefs are partnering with mobile payment technology company Tappit to take Arrowhead Stadium cashless in order to help eliminate Covid-19 risks and improve …

The restriction on fans attending South Korean football games will be raised to 25 per cent of stadium capacity from August 14

Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok

The International Cricket Council is claiming to be the most popular sport for video views on Facebook

Company retains ties with its first sports league partner

The Premier Lacrosse League has successfully leveraged its partnership with visual media technology company PhotoShelter to boost its social media engagement at the PLL Championship Series.

The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China

Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal

Welsh Pro14 rugby union club Ospreys has appointed PumpJack Dataworks to drive its data-based engagement and commercial programmes. The deal follows the acquisition of 75

Alternate broadcast will feature odds, expert analysis

The Washington Wizards have announced a partnership with Japanese next-generation creative company 1Sec Inc.

Verizon Media-owned Ryot takes over production of NBA League Pass VR

The European Handball Federation (EHF) is looking to develop its fan engagement strategy through a new deal with new platform Iqoniq

AFC Bournemouth has announced the appointment of SecuTix as its new ticketing technology partner

World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA

Commissioner's open letter to fans details changes due to Covid-19

The South Korean government is permitting a limited number of fans back into baseball and football stadiums under new rules aimed at preventing the spread of Covid-19