Fan Engagement

Football
Stadia

The defending title winners of the United Soccer League Championship were nearly evicted out of their home stadium in Irvine, California, but fended off a rival effort from a neighboring Major League Soccer club, thanks to a fervent groundswell of fan and community support. Shawn Medow reports.
Formula 1
Sponsorship & Marketing

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
Football
Media

Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body
Football
Media

TelevisaUnivision has announced its dominant share of American soccer viewership on United States television, helping to further some of the goals laid out in the companies' large-scale merger last year
Motorsport
Fan Engagement

Formula 1 has announced that its international travelling exhibition and immersive experience concept will debut in Madrid next year
Football
Sponsorship & Marketing

Just days before the men's 2022 FIFA World Cup kicks off in Qatar, organizers are moving FIFA sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football
Sponsorship & Marketing

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
NFL
Events

The National Football League announced it will honor the late Hall of Fame coach and broadcaster on Thanksgiving during the league's broadcasts of games across CBS, FOX and NBC, which will become a yearly…
NFL
Fan Engagement

Germany has surpassed the United Kingdom as the National Football League's largest market in Europe across a series of metrics, according to NFL executive Brett Gosper
Formula 1
Events

MGM Resorts International unveiled plans the grandstands it will construct in front of the famed Bellagio fountains for the Formula 1 Las Vegas Grand Prix in 2023.
Golf
Fan Engagement

The DP World Tour has announced it will be the first professional golf tour to launch a tournament in the metaverse, through an agreement with virtual reality golf game Golf5 eClub
Basketball
Technology

Team owner Smith is now both a client of and investor in ticketing company
Football
Media

Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
NFL
Technology

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Motorsport
Finance & Law

NASCAR has partnered with North Carolina-based event management company QuintEvents to sell premium experiences for the upcoming Cup Series street race in downtown Chicago, Illinois, next year.
NFL
Fan Engagement

The National Football League has expanded its international outreach into Spain, with the Miami Dolphins and Chicago Bears teaming up to host a joint watch party and fan event at Hard Rock Café in Barcelona …
Multiple Sports
Fan Engagement

In the days immediately following Musk's takeover, he cuts roughly half of the staff, and revamps standards for verified accounts
Bull Riding
Media

Professional Bull Riders (PBR) has announced that fans outside of the United States can watch more than 160 events on non-subscription live and on-demand platform Recast