Fan Engagement

Agreement includes ESPN-branded studio in Las Vegas, data integrations, and marketing activations

As part of a project to increase global participation, the Badminton World Federation (BWF) unveiled AirBadminton, a new outdoor version of the sport, on Monday.

Germany’s Handball Bundesliga has partnered with technology solutions provider Kinexon to provide its teams with an innovative chip and sensor network that facilitates real-time data tracking and performance a…

Live Nation-owned company to deploy Presence, LiveAnalytics technology to U.S. men's, women's national teams

Stadium operators should drastically cut the space for offices and retail stores at their venues in order to maximize the commercial footprint, according to San Francisco 49ers president Al Guido.

Leading sports agency Wasserman now sees the geographic and demographic composition of an athlete's social-media following as more important than its absolute size

Major League Soccer faces challenges that mean it is unlikely to ever rival the European leagues for international interest, according to AS Roma's American owner James Pallotta

Major League Baseball has developed a series of special events connected to its first-ever games in Europe

The Bellator mixed martial arts promotion has partnered with Van Wagner Sports and Entertainment in a move designed to enhance the in-arena experience at events

The Miami Marlins parted ways with president of business operations Chip Bowers after just 14 months.

Motorsport’s world governing body, the Fédération Internationale de l’Automobile (FIA), has entered into a partnership with digital media company Motorsport Network to better serve fans by creating a deta…

A new research study from the Boston-based Sports Innovation Lab suggests the notion of sports fandom will be far less generational than before and that the sports industry is now under unprecedented pressure from other forms of entertainment.

The International Cricket Council (ICC) has announced details of ‘City Celebrations’ fan zone experiences for this year’s men’s World Cup in England and Wales. Fan

The Canadian Premier League enjoyed a successful opening weekend, with 17,611 fans attending the inaugural game: a 1-1 draw between between York 9 FC and Forge FC.

Electric car-racing series Formula E has claimed a first by partnering with media company Virtually Live to launch a mobile game that will allow players to race against the championship’s drivers in r…

The organising committees of the 2021 Rugby League World Cup and the 2019 Netball World Cup have signed a memorandum of understanding (MoU) to share insight and expertise

The NBA 2K League will stage The Turn, its second tournament of the season, at HyperX Esports Arena Las Vegas at the Luxor Hotel and Casino on May 9-11

Adam Silver is considering adding a mid-season tournament to the NBA schedule as well as shortening games and reducing the number of games played each season.

The NBA says it has broken its record for attendance for the fifth year in succession, with 760 sold-out games during the recently-completed 2018-19 regular season

The International Paralympic Committee (IPC) has announced today (Friday) that it will launch its first official video game in a move designed to raise the profile of Paralympic sports

Major League Baseball (MLB) and the Atlantic League of Professional Baseball (ALPB) have announced they will delay the introduction of robotic umpiring and an experimental rule change in the independent…

Bundesliga clubs Eintracht Frankfurt and VfL Wolfsburg will play a friendly match in Foshan on May 24 as part of their post-season tours to China

Real Betis's upcoming friendly matches in the United States represent the first step of a long-term strategy to grow the club's fanbase and revenues in North America

The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans