Fan Engagement

The International Skating Union (ISU) has agreed a deal to screen its junior events on the live and on-demand video streaming platform Recast

League turns to video platform to boost fan engagement in the country

The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026

UK-based digital transformation consultancy PTI Digital has signed its first US-based client in the shape of NFL franchise the Jacksonville Jaguars

The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci

Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986

The National Basketball Association's Golden State Warriors and Chase Center have announced a partnership with California-based experiences curator Confirmed360 to bring fans exclusive experiences during…

In partnership with gaming-oriented lifestyle and media platform FaZe Clan, the National Hockey League's New York Islanders are hosting a first-of-its-kind Esports Night at UBS Arena on December 6

Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.

PTI Digital, the UK-based digital engagement firm, has signed up Scottish Rugby as its latest client

The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics

Spanish LaLiga club Real Madrid has announced that it will open its first theme park experience in Dubai

The defending title winners of the United Soccer League Championship were nearly evicted out of their home stadium in Irvine, California, but fended off a rival effort from a neighboring Major League Soccer club, thanks to a fervent groundswell of fan and community support. Shawn Medow reports.

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs

Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body

TelevisaUnivision has announced its dominant share of American soccer viewership on United States television, helping to further some of the goals laid out in the companies' large-scale merger last year

Formula 1 has announced that its international travelling exhibition and immersive experience concept will debut in Madrid next year

Just days before the men's 2022 FIFA World Cup kicks off in Qatar, organizers are moving FIFA sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility