Fan Engagement
ISU agrees deal with Recast to stream junior events
The International Skating Union (ISU) has agreed a deal to screen its junior events on the live and on-demand video streaming platform Recast
NBA, YouTube Shorts engage with Canadian fans
League turns to video platform to boost fan engagement in the country
Intuit, NFL renew partnership through 2026
The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026
Jaguars engage PTI to drive UK presence
UK-based digital transformation consultancy PTI Digital has signed its first US-based client in the shape of NFL franchise the Jacksonville Jaguars
Brazilian Football Confederation ‘ends’ Bitci deal
The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Canada Soccer and Samsung to host World Cup watch parties
Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
Warriors, Confirmed360 develop MVP experience
The National Basketball Association's Golden State Warriors and Chase Center have announced a partnership with California-based experiences curator Confirmed360 to bring fans exclusive experiences during…
NHL’s Islanders to host esports night with FaZe Clan
In partnership with gaming-oriented lifestyle and media platform FaZe Clan, the National Hockey League's New York Islanders are hosting a first-of-its-kind Esports Night at UBS Arena on December 6
Live blog, highlights and ‘Stadium Experience’ on Fifa+ during World Cup
Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.
PTI follows SFA deal with Scottish Rugby data and digital ‘review and roadmap’
PTI Digital, the UK-based digital engagement firm, has signed up Scottish Rugby as its latest client
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Real Madrid returns to theme park plan with Dubai Parks and Resorts deal
Spanish LaLiga club Real Madrid has announced that it will open its first theme park experience in Dubai
How Orange County SC beat the LA Galaxy off the playing field
The defending title winners of the United Soccer League Championship were nearly evicted out of their home stadium in Irvine, California, but fended off a rival effort from a neighboring Major League Soccer club, thanks to a fervent groundswell of fan and community support. Shawn Medow reports.
Red Bull announces NFT launch with crypto sponsor Bybit
Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
Concacaf signs on as OneFootball’s first confederation content partner
Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body
TelevisaUnivision boasts major viewership in US
TelevisaUnivision has announced its dominant share of American soccer viewership on United States television, helping to further some of the goals laid out in the companies' large-scale merger last year
Madrid to launch Formula 1 Exhibition
Formula 1 has announced that its international travelling exhibition and immersive experience concept will debut in Madrid next year
Budweiser stands lose prominence at Qatar World Cup
Just days before the men's 2022 FIFA World Cup kicks off in Qatar, organizers are moving FIFA sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility